12.04.2017 Report on this second edition

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"A terrific business synergy", was how an exhibitor described the second edition of the TRAFFIC trade show organised by the Fédération Française du Prêt à Porter Féminin.

"This edition confirmed and strengthened TRAFFIC's unique position. The different formats within the show connected people and disseminated information. Once again, the fashion ecosystem came together in TRAFFIC's welcoming atmosphere", added Priscilla Jokhoo, trade show director.

"TRAFFIC made it possible for all the players in the apparel industry to unite for an exceptional round table discussion about our sector's challenges and evolutions. And those rich, intense talks will inspire other discussions", approved Pierre-François Le Louët, Fédération Française du Prêt à Porter Féminin president.

Quality visitor profiles

Over the two days, visitor numbers at 1,930 were up around 29 percent compared to the last edition. French visitors made up 98 percent of that figure, with strong representation from Paris.

Industry deciders came out in strength, including luxury groups, SMEs, and brands such as Alexandre Vauthier, AMI, APC, Beaumanoir, Bérénice, Bocage, Carel, Caroll, Celio, Chanel, Etudes Studio, Furla, Galeries Lafayette, Gas Bijoux, Jérôme Dreyfuss, Jour/Né, Kenzo, La Redoute, Lacoste, Le Bon Marché, Lemaire, Léon & Harper, Louis Vuitton, Maison Pierre Hardy, Maison Standards, Maje, Nat & Nin, Petit Bateau, Rica Lewis, Sonia Rykiel, Tara Jarmon, Veja, and Zadig & Voltaire.

They applauded the trade show's human scale and spacious layout which facilitated demonstrations and encouraged productive conversations.

The 14 conferences and 50 workshops created an event within the event and were constantly full during the entire two days: 1,100 professionals attended the conferences and 1,250 took part in the workshops.

The public is invited to listen to podcasts of the conferences at salontraffic.com and pretaporter.com.

Optimal affinity between exhibitors

The 80 exhibitors, with a large majority of first-time participants, were organised into four zones: Retail, Marketing, Export, and Innovation. They all praised the quality of their contacts and discussions as well as the positive, professional ambiance.

The exhibitors' complementary professions also set the stage for the development of new, collaborative projects.

Coming soon: the inauguration of "Traffic Campus" on 26 June will again bring together the fashion ecosystem in an innovative format.

Traffic Campus

26 June 2017 – at The Bureau

By invitation only


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